In order to be successful, a product needs to be well designed as these are the items that will be sought out whenever someone is in the market for new products. While the product will have to be good at what it does, it is more likely to benefit the brand if it looks special. There has to be a way to get a customer to look at the item. Once they have seen something they like, it will be easier to make a sale. There are times when a customer will forsake a less expensive product or one that has additional features for one that looks good. Once they see it, they can imagine it alongside their current items and realise that it is something they cannot do without. Research has shown that the companies who are the most successful are the ones who regularly have attractive items for sale. Concentrating on product design is always a good thing and product design companies in India are always going to be in demand. The only problem with a great design is that it will eventually